Daisy Knatchbull is possibly the most fabulously well connected, high spirited, engaging and chic woman I’ve met in London. A cousin of my bestie, we’ve become fast friends and I have a huge admiration for her personally and professionally, particularly with her ability to wear many hats but mostly for how she’s brought her experiences working at Savile Row to tailored suiting, exclusively for women, with The Deck London. Here we discuss style, suits and what we’d wear every day, if we could. Thank you Daisy, xHermione.
Describe your personal style.
Never without a suit – dressed up and down.
Tell us how The Deck came to be what it is today.
I have always had an interest in fashion, and from a young age worked within different roles in the industry, whether that was fashion journalism, styling or PR. I worked for the Fashion Director of the Sunday Times Style before moving to the Bastian in British men’s tailoring, Huntsman, for just over 3 years and becoming their Communications Director, eventually leading me to see a huge gap in the market for a women only tailor. I was the first women to wear top hat and tails at Royal Ascot in 2016 and it was the reaction of the women and the press that made me realise there was a serious demand for women that wasn’t necessarily being met in the same way it was for men. It has never been a better time to be a women so opening a tailors exclusively for women amongst the macro trend of female suiting and rise of female empowerment couldn’t have been more perfect. Modern suiting for modern women – empowering them through choice, expression and longevity.
Sitting between the contemporary and the classic, The Deck provides today’s women with an unparalleled experience of craftsmanship, quality and fit, whilst embracing modern femininity
Introduce the brand, suit styles and the inspiration behind them.
Sitting between the contemporary and the classic, The Deck provides today’s women with an unparalleled experience of craftsmanship, quality and fit, whilst embracing modern femininity. It’s called The Deck as we offer four styles of suits representative of the 4 suits in a deck of cards. Jackets: single breasted, double breasted, boyfriend (a baggier oversized look) and then safari.Trousers: Straight leg, cigarette leg, wide leg and flared.The Deck is also representative of ‘reshuffling’ the way we think about tailoring and prioritising women for the first time. Every suit comes with a little Ace of Spades signifier stitched into the inner cuff of the right sleeve reminding our clients we all have an ace up our sleeve! We wanted to give women the chance to be focused on exclusively within tailoring and challenge the conception that being ﬁtted for a suit is often an ‘intimidating process’ by offering an empathetic women-for-women service; understanding their needs and emotional relationship with clothing. Our silhouette is a strong one but encompassing modern femininity, highlighting the beautiful soft shape of a woman’s body through the curvature at the waist but also projecting strength and power in the beautiful strong shoulders and sharp silhouette.
If you could only wear one suit forever, which would it be and why?
My list is far too long! Day to day I would probably wear a double breasted navy pinstripe suit – something about it makes you feel you can do anything! We can offer our clients close to 7,000 cloths so each day in our fittings I come across another cloth I adore and add it to my ongoing list of dream suits! Tweed, velvet, corduroy, flannel – they are all divine. For me – nothing beats a white tuxedo or a velvet smoking jacket.
Where do you look for design inspiration?
The beauty of what we do is give our clients the ability to design their own suit, guided by our amazing team. The process begins with us learning everything we can about the client – what she does, where she goes, what she likes – and together we ensure we are creating something that will last a lifetime in her wardrobe. Our ethos lies in the belief that no two women are the same and our made-to-measure offering embraces that, providing uniquely tailored pieces created over two fittings. Each suit tells a unique story, written by each of the women that wear one.
The process begins with us learning everything we can about the client – what she does, where she goes, what she likes – and together we ensure we are creating something that will last a lifetime in her wardrobe.
If you could be wearing The Deck anywhere today, where would it be and why?
I would love to be wondering the streets of Florence in a beautiful Irish linen suit (and a cappuccino in hand!)
If you could wake up to see one woman (past or present) wearing The Deck, who would it be and which item would she be wearing?
Always Lauren Hutton! That dream came true when she became a client earlier in the year – a massive and very humbling moment for me. She was/is a huge pioneer of the trouser suit and a real idol of mine. She has a tobacco prince of Wales check double breasted number.
What’s next for the brand?
Suiting as many wonderful woman as we can from all corners of the planet. The US is definitely going to be a big one for us next, starting regular trunk shows to NY/LA from the end of this year. We are also looking to add some exciting new blocks to our offering – jumpsuits and overcoats!