Atelier Romy was born of a shared passion and objective: to create the jewellery that my business partner Sabine and I wanted to see, buy and wear. Frustrated with the confusing and over marketed jewellery industry, we set out to merge our areas of expertise (hers being jewellery and mine being PR/brands) to create a business that embodied us both. We feel Atelier Romy is just that.. modern, classic and considered.
Sabine and I were introduced by a mutual friend and it has always been about work but over the course of the past two years have become very close. Sabine is my London family. I can always lean on her and it is easy to roll from work to life with her, without thought. Until I met Sabine I had always owned and run businesses autonomously. She showed me the value of putting two like-minded yet very different individuals together to create a stronger whole. We are very mutually co-founders and we make decisions together but Sabine is more on the brand’s creative side whilst I am more on the business side, the brand’s guardian. We have found a way to have our own roles whilst being across everything together. It just works.
So why the name? When Sabine and I first met I had this weird dream she was pregnant. I didn’t want to sound like a flat out weirdo so I waited a little while before mentioning the dream in passing.. she was shocked. She was pregnant and had just found out. Since then, Romy has been born and she has become part of our little world, eating whilst we order packaging or playing in the background as Sabine creates master samples on the work bench. She’s an integral part of the brand and a constant reminder in this technologically driven and digital world of the importance of being present and embracing what is happening right now, in front of us.
We took our time to conceptualise, build and deliver this brand. It is my absolute pleasure to be able to finally share what we have been working away at together from London’s Notting Hill. I hope you like the brand and enjoy seeing it come to life with us over the years to come.. With Love, xHermione.
Shot in Paris, France with Manon Ouimet.
Welcome to the world of Atelier Romy.